We have all seen the newspaper stories connected with excessive sun tanning and burnt children on the beach. Unfortunately it is a lot more serious than that. Parents worldwide are allowing their youngsters to stay out in the sun with no protection at all.

net effect of this is that teenagers are getting skin cancer at an alarming rate. This can be fatal if not seen to in its infancy and more often than not it is totally preventable.

Education is vital and all of us have to be conscious of just what the sun can do to our skin. Not just in the case of children. Macho men go on the beach and will not apply sun creams because it does not fit in with their image.

Older people assume that because they have had a lifetime of sun worship without protection then their skin is used to the sun therefore will not build up problems. Mums apply lotion to the kids but do not think they need it.

The truth of the matter is that we all need to use the right sun protection and teach our kids the proper use of lotions They also need to have a consciousness of the consequences of not doing so.

a lot of beaches now have patrols and these individuals have one job in life and that is to spot the first indications of burning and to teach beach users on the dangers they face. Having passed on this practical information many people carry on to ignore the warnings.

Proper sun protection does not have to be expensive and when you think about the possible results of not using it then I think that everyone should all use a little more common sense and try to protect our loved ones from excrutiating treatments, disfigurement and possible death.

Contact us for further information about baby sun protection or sunscreen uva protection